ReachIMS (International Management Solutions) is a company based
in Dubai, whose main objective is to help premium European and Asian
companies reach into the Middle East and African markets without having
to set up a legal entity. ReachIMS will then act as the legal entity on behalf of the company,
providing consultancy services and be the operating arm in the region.
The client wanted a modern branding, that was both suitable
for the more convencional Middle East's market and for the progressive
European's market. To depict this, the logo revolved around
two different typefaces - the Reach word being modern and the
IMS being more conservative.